Performance Highlights
Social Media Marketing- EEP
Instagram- fastest growing platform!
- Total Followers- 1,755
- Follower increase since Jan. 1, 2018- 93.7% (851 new followers)
- Engagement per post: 10%!
(Good engagement considered 3%)
- Total Followers- 22,300
- Top Organic Reach- 3,300
- Avg. Reach per post- 200-500
- Engagement per post: 4.5%
(good engagement is considered 1-2%)
- Total Followers- 1,020
- Potential Reach: 570,000+
- Supplements the efforts of the other two platforms with an emphasis on PR media
Social Media Marketing Case Studies - Client Growth
Client 1: New EEP client- 3 Month Stats
- Facebook follower growth- 2%
- Instagram follower growth- 100%
- Twitter follower growth- 100%
Post Performance
- Stabilized platforms with consistent posting
(increased number of posts on all 3 channels by over 100%) - Facebook Engagement per post- 5.5%
(Good engagement is considered 1-2%) - Total Reach per post- 1,248
(15% of follower base, “good followership” is 10%) - Instagram Engagement- 8.8%
(Good engagement considered 3%)
Client 2: EEP Client Special Project
Goals – Establish stronger platforms in Instagram and Twitter. Increase the full-page readership and click thru rate on the e-newsletter. Complete a study on new revenue channels so as to not be as weather dependent.
- Facebook follower growth- 2.8% (2,430 followers)
- Instagram follower growth- 100% (209 followers)
- Twitter follower growth- 5.3%
Post Performance
- Stabilized platforms with consistent posting
- Client wanted to keep control of Facebook, but needed main support on Instagram and Twitter
- Instagram Engagement- 12.4%
(Good engagement considered 3% on this platform) - By leveraging hashtags and a new strategy for this account, EEP increased the followers of the client from 220 to 429. A 100% increase which led to more visibility and engagement.
Accomplished Goals
- Post stats show a stabilization and growth within the platforms along with great engagement
- Helped client consolidate email lists into 1 for data collection
- Increased click rates of e-newsletter 5x (2% to 10%+)
- Provided 4 ideas to explore going into 2019 to supplement the main businesses during off times (Client is a weather dependent business)
- Institute Sponsors/ Ad space
- Rent the space during the day (ex. Flea Market)
- Gave research on audience that the client was unaware of and how they can exploit that for a shift in marketing.
Additional Marketing Opportunities
Representing Our Members 
All 4 brands (GoBRT, Taste, Kids Trail, and Blue Ridge Bride) partners were represented with great success.