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  • 2019 EEP - SU Marketing Summit

2019 EEP - SU Marketing Summit

  • 27 Feb 2019
  • 9:00 AM - 5:00 PM
  • Shenandoah University's Byrd School of Business
Encore Elite Partners (EEP) and Shenandoah University School of Business (SU) will be collaborating together to offer a full day of marketing sessions open to both large and small businesses here in Virginia – West Virginia - Maryland. We will also be inviting students at Shenandoah University as well as other local universities and community colleges to attend. The registration fees after costs will be used to award student scholarships to the American Marketing Association conferences in 2019.


Shenandoah University - Harry F. Byrd, Jr. School of Business
Halpin-Harrison Hall
600 Millwood Avenue 
Winchester, Virginia 22601

Theme of the Summit:
Strategies for Success - Your Brand and the impact of Digital Content!

The brand represents the epidemy of what your business is. If all parts are not in sync with the experience of the consumer, there are real issues to success. This summit will center on defining the parts to the whole of a successful interaction with your consumer.

Rita D. McClenny Keynote Speaker

Other morning speakers will cover these key topics centered around "The Brand."

  • The Brand Promise - Georgiana Dearing, Virginia Foodie Water Street Marketing for Manufacturers
  • The Audience - Dr. Giles Jackson, Shenandoah University
  • The Reach - Nancy Craun, Encore Elite Partners.

The afternoon will have a kick off with The Shenandoah University Experience.

Dr. Fritz Polite will outline the LAMP program - a business - student mentor collaboration. Dr. Giles Jackson will discuss the opportunities for businesses to take part in pilot studies and working with univeristy students on internships.

Break outs will follow featuring speakers and panels of experts covering:

  • How to use #HASHTAGS on Instagram?

  • How to develop a successful influencer campaign?

  • How to work within a limited marketing budget?

  • How to have a successful internship experience?

  • Explore the best photography tips
Want to know what the agenda looks like? Click Here

Network with other marketing businesses

Explore Exhibitor Alley meeting leading companies here in the valley who offer marketing and business services.

History of the Summit

The summit formerly hosted by GoBRT is five years old with a mission initially to address the marketing needs of the local tourism and hospitality industry here in the Shenandoah Valley. With expanding our audience this year to all businesses here in Virginia and our new relationship with Shenandoah University giving their professional support, the summit will offer strategies for marketing success that can be applied to any business.

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