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2019 EEP - SU Marketing Summit:
Strategies for Success

Encore Elite Partners (EEP) and Shenandoah University School of Business (SU) will be collaborating together to offer a full day of marketing sessions open to both large and small businesses here in Virginia – West Virginia - Maryland. Taking place on November 6th from 9 am - 5 pm. We will also be inviting students at Shenandoah University as well as other local universities and community colleges to attend. The registration fees after costs will be used to award student scholarships to the American Marketing Association conferences in 2019.

With the focus centered only on how to market your business, we invite all businesses from any industry to attend this unique event. Our speakers have worked for every industry from tourism to manufacturing to insurance and more agencies. The rules of good marketing are the same.


Shenandoah University - Harry F. Byrd, Jr. School of Business
Halpin-Harrison Hall 
600 Millwood Avenue
Winchester, Virginia 22601

Theme of the Summit:
Strategies for Success- Your Brand and the impact of Digital Content!

Join us for a discussion of the pressing marketing topics ahead in 2019. Hear from professionals on the following topics plus much more!

  • The Brand- Rita McClenny: President & CEO, Virginia Tourism Corporation
  • The Brand Promise - Georgiana Dearing: Founder, Virginia Foodie & Owner, Water Street Marketing for Manufacturers
  • The Audience - Dr. Giles Jackson: Associate Professor & Director of Internships,
                                                         Harry F. Byrd Jr. School of Business Shenandoah University

  • The Reach - Nancy Craun: Founder, Taste of Blue Ridge, VA Kids Trail & Owner, Encore Elite Partners

    View more of the exciting break out sessions we have planned and a view of the full agenda! 

History of the Summit:
The summit, formerly hosted by GoBRT is five years old with a mission initially to address the marketing needs of the local tourism and hospitality industry here in the Shenandoah Valley. With expanding our audience this year to all businesses here in Virginia and our new relationship with Shenandoah University giving their professional support, the summit will offer strategies for marketing success that can be applied to any business.

*Snow date:*

Special Thanks

Special thanks to our Moderator – Dr. Montressa Washington

We would also like to thank Kerri Mariano for all of her assistance in helping to organize the EEP - SU Marketing Summit.

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