Date: Feb. 27th Time: 9 am - 5 pm
9:00 am - 9:30 am Welcome and Introduction of Keynote Speaker
9:30 am - 10:15 am "The Brand: 50 Years of a Brand- Tradition blending with new generations"
Rita McClenny- President & CEO, Virginia Tourism Corporation
"The staying power of a brand that has endured the test of time and the evolution of Virginia is for Lovers."
10:30 am - 11:00 am "Brand Promise: The one thing you want people to know about YOUR brand"
Georgiana Dearing- Founder, Virginia Foodie & Owner Water Street Marketing for Manufacturers
11:10 am - 11:40 am "Target Audience: How to map the purchase process for your particular product
Dr. Giles Jackson- Professor of Marketing- Shenandoah University
11:45 am - 12:15 pm "The Reach: How to attract, inform, engage, and sell to your Audience
Nancy Craun- Founder & Owner, Encore Elite Partners with Shannon Johnson & Susan Zirkle
12:30 pm - 1:25 pm Lunch Break with Networking
Browse Exhibitor Alley
1:30 pm - 2:00 pm The SU Experience- Dr. Fritz Polite, Dr. Giles Jackson, Dr. Sally Kim, & Dr. Montressa Washington
Explore the relationship you can have with Shenandoah University. From pilot studies, business mentoring program, and entrepreneurship, SU’s School of Business welcomes the opportunity to work with local businesses.
2:10 pm - 2:55 pm Break Out Session 1
3:05 pm - 3:50 pm Break Out Session 2
3:50 pm - 4:10 pm Snack Break
4:10 pm - 5:00 pm Interactive Case Study (Video Marketing) / Wrap Up
5:00 pm - 6:00 pm EXHIBITOR BREAKDOWN
Special thanks to our Moderator – Dr. Montressa Washington
We would also like to thank Kerri Mariano for all of her assistance in helping to organize the EEP - SU Marketing Summit.
*Snow Date is set for March 1st*